Instant Favourite Clothing

About the Clothes

Lois Laine, Instant Favourite Clothing creates planet-savvy fashionable clothing for the modern superwoman. Playful.  Elegant. Chic.  Lois Laine clothing gives a luxe to everyday with occasion-morphing styles to wear wherever you are.

Garments are made of quality eco-sensitive and natural fabrics including organic cotton, silk, wool, bamboo, hemp, recycled polyester, and production bolt ends.

Lois Laine clothing is ethically made in Canada.

About Lois

My fashion career started when, as a child, I chopped the ends off my father’s tie collection to create doll clothes. They were beautiful!

I didn’t know it then, but I would spend the next 30 years gathering the skills to design my own fashion line.

After apprenticing with a European tailor, I completed Dalhousie University’s Costume Studies course, and held an apprenticeship at the Banff Centre for the Arts. I worked as a pattern maker in a garment factory, co-created a beachwear boutique, and for many years freelanced as a costume maker for shows such as Mama Mia, Fosse, Tommy, Outrageous, and Napoleon.

While traveling in India in December of 2010 I was so inspired by the beautiful fabrics I decided then and there to start a fashion label. I wanted my clothing to be interesting and versatile, easy to wear and beautifully fitted.

In March of 2011 Lois Laine was born.